What to bring

  • Photo ID for and Eventbrite tickets (paper or digital) for packet pickup
  • Bike
  • Helmet (must be worn at all times while riding your bike)
  • Water bottle (water will be offered to fill bottles at the start and in the middle of the ride
  • Cell phone
  • Flat petal and tennis shoes are highly recommended
  • Extra tube and repair and or patch kit for your bike (pump or CO2)
  • Cash for raffle tickets


Most street parking downtown is free on the weekends, but please check signs carefully. There are two parking decks available to Pedal through Petals participants for no fee:

  • The Children’s Pavilion parking deck, on 10th Street between Broad and Marshall Streets.
  • The Goodwin Research Facility of VCU Massey Cancer Center deck, on 401 College Street, just north of Broad Street.
  • Once you park your car, proceed with your bicycle to the Bike Valet. It is located in the alley behind the buildings on Clay Street that face the Valentine. You can access the alley from 10th Street, 11th Street, or a cut-through on Clay Street itself. After turning your bike into the bike valet, proceed to Party Central, located on Clay Street between 10th and 11th Street, and head to the registration table.

Parking Diagram for Event Day

Packet Pickup 

  • 8:00 am to 9:15 am: please come early!
  • Bike Valet available while at Party Central, in front of The Valentine
  • Volunteer registration separate from rider registration 
  • Sign a waiver (save time by doing this at home and bringing it with you)
  • Receive a race number bib and safety pins, place this on the front of your shirt 
  • Put on wrist band on if you are over 21 years of age.
  • Pick up your pre-ordered T-shirts, hats and jewelry (available for purchase on ticket site—don’t miss out!)
  • Enjoy a complimentary cup of Blanchard’s Coffee.
  • Purchase some yummy breakfast foods.
  • Pick up your pre-ordered T-shirts, hats and jewelry (available for purchase on ticket site—don’t miss out!)
  • Shop for some amazing pick your prize raffle packages
  • Get your tires pumped up and last minute mechanical issues checked at Coqui Cyclery’s tent.